Desi Dhaba Restaurant

Look at how Desi Dhaba utilizes its Prime Rewards digital loyalty program to retain customers, boost engagement, and create a community of happy customers

Case Study-Multicuisine Restaurant Chain

Background –

Desi Dhaba is a known for its authentic magic of Indian street food from rich flavors of Punjab to the streets of Delhi with a touch of the modern culinary perfection. Food that melts in your mouth, taste that touches your heart, an ambiance that soothes your senses and a service that makes you feel royal. That’s us in a nutshell.

The Brief

Having built an already strong network and community of loyal customers, Desi Dhaba were looking for a customer loyalty program to reward their existing customer base and increase purchase retention.
With sustainability always at the forefront of their operations, Desi Dhaba approached Prime Rewards Me to assist them in providing a reward program that would reach their existing customers, potential consumers and work towards achieving their purpose: spreading their love of authentic north india cuisines.

Case Study-Multicuisine Restaurant Chain

Key Objectives

The key objective of launch a digital loyalty program was:

Reward their loyal customer base
Drive footfall to their on-site location in Tawar Mall
Create personal relationship with their customers
Provide a sustainable loyalty option that is environmentally-friendly
Gain valuable data and insight into customer profiles and purchase patterns
Celebrate member birthdays by offering a personalised experience

Results

With the help of Prime Rewards, Desi Dhaba were able to:
Found a way to reward their growing customer base
Strengthened repeat purchase decisions and customer retention
Created relationships with their consumers, personalising offers through campaigns such as the Birthday Club
Provided a digital loyalty card to support their environmentally friendly values
Ensured that their business stays front-of-mind to all customers