Aalishan Indian Restaurant

Explore how Aalishan successfully implemented Prime Rewards loyalty program to increase customer retention, establish stronger connections, and drive business growth

Case Study-A Leading Indian Restaurant Chain

Background –

Aalishan Indian Restaurant has been serving delightful experiences through the art of cooking for two decades. A cozy, relaxing space combined with flavourful dishes makes it a first choice for every foodie in town. It provides a wide range of items to choose from and lets everyone indulge in an experience of pleasing their taste buds.

The Brief

Aalishan Indian Restaurant decided to pivot their strategy in order to start rewarding their loyal customers and incentivize new customers to engage more closely with their restaurant.
They required a customer loyalty program, that is efficient, easy to use and implement. They wanted to launch a rewards points restaurant loyalty program.

Case Study-A Leading Indian Restaurant Chain

Key Objectives

The key objective of launch a digital loyalty program was:

Create a loyalty program / loyalty app that gives loyalty points for each visits
Reward customers for their loyalty and support
Encourage word of the mouth marketing and increase customer retention
Communicate instore offers and promotion with customers
Gain insights into customer data and behavior

Results

With the help of Prime Rewards, Aalishan were able to:
Encouraged repeat purchases to boost customer retention
Created a personalized, robust loyalty program
Engaged and targeted communications directly to customers
Strengthened the emotional connection between their business and loyal customers