Aryaas

In only a short time, Aryaas has achieved immense success by implementing a digital loyalty program to reward their customers and encourage buyer retention.

Case Study-A Leading Indian Restaurant Chain

Background –

The first pure vegetarian restaurant in Qatar, Aryaas was launched in 2007 which even today enjoys the reputation of being the finest restaurant of its kind offering a diverse range of cuisine. The restaurant chain operates in 6 locations in the city of Doha.

The Brief

The restaurant group did not have a restaurant loyalty program. They were searching for a suitable solution for loyalty program software for restaurants. Objective of creating a digital loyalty program specifically tailored to reward their frequent customers and attract new customers.
Additionally, they wanted to gain access to valuable customer data, to better understand their demographics, preferences, and behaviors, which would empower them to create tailored promotions and offer superior customer service experiences.

Case Study-A Leading Indian Restaurant Chain

Key Objectives

The key objective of launch a digital loyalty program was:

Build an emotional connection between the business and its customers
Motivate customers to make repeat purchases
Gain valuable data and insights into customer profiles and purchase behaviors
Reward their loyal customer base

Results

With the help of Prime Rewards, Aryaas were able to:
Encourage customers to continually choose Aryaas over other vegetarian restaurants
Deepen the connection between the business and its customers
Ensure Aryaas remains a top choice for its existing customers
Reward their loyal customers through an engaging and innovative loyalty program
Gain insight into their customer base and understand their behavior and purchase patterns to help inform future marketing strategies
Loyalty program of Aryaas became popular among loyal customers and they started getting high no of referral customers