Desi Dhaba Restaurant

Look at how Desi Dhaba utilizes its Prime Rewards digital loyalty program to retain customers, boost engagement, and create a community of happy customers

Case Study-Multicuisine Restaurant Chain

Background –

Desi Dhaba is a known for its authentic magic of Indian street food from rich flavors of Punjab to the streets of Delhi with a touch of the modern culinary perfection. Food that melts in your mouth, taste that touches your heart, an ambiance that soothes your senses and a service that makes you feel royal. That’s us in a nutshell.

The Brief

  • Having built an already strong network and community of loyal customers, Desi Dhaba were looking for a customer loyalty program to reward their existing customer base and increase purchase retention.
  • With sustainability always at the forefront of their operations, Desi Dhaba approached Prime Rewards Me to assist them in providing a reward program that would reach their existing customers, potential consumers and work towards achieving their purpose: spreading their love of authentic north india cuisines.

Case Study-Multicuisine Restaurant Chain

Key Objectives

The key objective of launch a digital loyalty program was:

  • Reward their loyal customer base
  • Drive footfall to their on-site location in Tawar Mall 
  • Create personal relationship with their customers 
  • Provide a sustainable loyalty option that is environmentally-friendly 
  • Gain valuable data and insight into customer profiles and purchase patterns 
  • Celebrate member birthdays by offering a personalised experience


  • With the help of Prime Rewards, Desi Dhaba were able to:
  • Found a way to reward their growing customer base
  • Strengthened repeat purchase decisions and customer retention
  • Created relationships with their consumers, personalising offers through campaigns such as the Birthday Club
  • Provided a digital loyalty card to support their environmentally friendly values
  • Ensured that their business stays front-of-mind to all customers

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Kirkland, WA 98034, United States

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West Bay, Doha

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