Slide

Case Study & Client Profile

Food & Beverages Industry

Case Study-Multicuisine Restaurant Chain

Background –

Desi Dhaba is a known for its authentic magic of Indian street food from rich flavors of Punjab to the streets of Delhi with a touch of the modern culinary perfection. Food that melts in your mouth, taste that touches your heart, an ambiance that soothes your senses and a service that makes you feel royal. That’s us in a nutshell.

The Brief

Having built an already strong network and community of loyal customers, Desi Dhaba were looking for a customer loyalty program to reward their existing customer base and increase purchase retention.
With sustainability always at the forefront of their operations, Desi Dhaba approached Prime Rewards Me to assist them in providing a reward program that would reach their existing customers, potential consumers and work towards achieving their purpose: spreading their love of authentic north india cuisines.

Case Study-Multicuisine Restaurant Chain

Key Objectives

The key objective of launch a digital loyalty program was:

Reward their loyal customer base
Drive footfall to their on-site location in Tawar Mall
Create personal relationship with their customers
Provide a sustainable loyalty option that is environmentally-friendly
Gain valuable data and insight into customer profiles and purchase patterns
Celebrate member birthdays by offering a personalised experience

Results

With the help of Prime Rewards, Desi Dhaba were able to:
Found a way to reward their growing customer base
Strengthened repeat purchase decisions and customer retention
Created relationships with their consumers, personalising offers through campaigns such as the Birthday Club
Provided a digital loyalty card to support their environmentally friendly values
Ensured that their business stays front-of-mind to all customers

Case Study-A Leading Indian Restaurant Chain

Background –

Aalishan Indian Restaurant has been serving delightful experiences through the art of cooking for two decades. A cozy, relaxing space combined with flavourful dishes makes it a first choice for every foodie in town. It provides a wide range of items to choose from and lets everyone indulge in an experience of pleasing their taste buds.

The Brief

Aalishan Indian Restaurant decided to pivot their strategy in order to start rewarding their loyal customers and incentivize new customers to engage more closely with their restaurant.
They required a customer loyalty program, that is efficient, easy to use and implement. They wanted to launch a rewards points restaurant loyalty program.

Case Study-A Leading Indian Restaurant Chain

Key Objectives

The key objective of launch a digital loyalty program was:

Create a loyalty program / loyalty app that gives loyalty points for each visits
Reward customers for their loyalty and support
Encourage word of the mouth marketing and increase customer retention
Communicate instore offers and promotion with customers
Gain insights into customer data and behavior

Results

With the help of Prime Rewards, Aalishan were able to:
Encouraged repeat purchases to boost customer retention
Created a personalized, robust loyalty program
Engaged and targeted communications directly to customers
Strengthened the emotional connection between their business and loyal customers

Case Study-A Popular Mediterranean Restaurant

Background –

Royal Istanbul Restaurant is a restaurant located in Qatar, serving a selection of Mandi, BBQ. The restaurant offers aromatic & traditional flavors of Turkey, cooked in house by well trained & experienced chefs and proud to serve you the tastiest.

The Brief

With a large pool of repeat customers who regularly dine at Royal Istanbul, the Mediterranean chain needed a way to reward these repeat customers for their loyalty using a rewards app. They wanted to reward their customers with rewards points for each visits.
Not forgetting to entice new customers to return a second time (and a third, and a fourth!).
Royal Istanbul approached Prime Rewards with a goal to create a points based mobile loyalty program that would increase customer retention and boost sales.

Case Study-A Popular Mediterranean Restaurant

Key Objectives

The key objective of launch a digital loyalty program was:

Motivate customers to make repeat purchases from the restaurant
Keep the Royal Istanbul brand front-of-mind for existing customers
Strengthen the emotional connection between the business and its customers
Reward loyalty in a way that is convenient for both the restaurant and the customer
Offer a seamless and cohesive loyalty program experience across all restaurant locations simultaneously

Results

With the help of Prime Rewards, Royal Istanbul were able to:
Incentivise repeat purchases and upsize average transaction value
Strengthen the customer’s emotional connection to the Royal Istanbul brand
Quickly and easily on-board and reward loyalty program members
Allow customers to accrue points and redeem rewards across all restaurant locations

Case Study-A Leading Indian Restaurant Chain

Background –

The first pure vegetarian restaurant in Qatar, Aryaas was launched in 2007 which even today enjoys the reputation of being the finest restaurant of its kind offering a diverse range of cuisine. The restaurant chain operates in 6 locations in the city of Doha.

The Brief

The restaurant group did not have a restaurant loyalty program. They were searching for a suitable solution for loyalty program software for restaurants. Objective of creating a digital loyalty program specifically tailored to reward their frequent customers and attract new customers.
Additionally, they wanted to gain access to valuable customer data, to better understand their demographics, preferences, and behaviors, which would empower them to create tailored promotions and offer superior customer service experiences.

Case Study-A Leading Indian Restaurant Chain

Key Objectives

The key objective of launch a digital loyalty program was:

Build an emotional connection between the business and its customers
Motivate customers to make repeat purchases
Gain valuable data and insights into customer profiles and purchase behaviors
Reward their loyal customer base

Results

With the help of Prime Rewards, Aryaas were able to:
Encourage customers to continually choose Aryaas over other vegetarian restaurants
Deepen the connection between the business and its customers
Ensure Aryaas remains a top choice for its existing customers
Reward their loyal customers through an engaging and innovative loyalty program
Gain insight into their customer base and understand their behavior and purchase patterns to help inform future marketing strategies
Loyalty program of Aryaas became popular among loyal customers and they started getting high no of referral customers