Royal Istanbul

Discover how Royal Istanbul, a popular Arabic restaurant in Qatar, has leveraged a digital loyalty program to bolster customer engagement and retention.

Case Study-A Popular Mediterranean Restaurant

Background –

Royal Istanbul Restaurant is a restaurant located in Qatar, serving a selection of Mandi, BBQ. The restaurant offers aromatic & traditional flavors of Turkey, cooked in house by well trained & experienced chefs and proud to serve you the tastiest.

The Brief

  • With a large pool of repeat customers who regularly dine at Royal Istanbul, the Mediterranean chain needed a way to reward these repeat customers for their loyalty using a rewards app. They wanted to reward their customers with rewards points for each visits.
  • Not forgetting to entice new customers to return a second time (and a third, and a fourth!).
  • Royal Istanbul approached Prime Rewards with a goal to create a points based mobile loyalty program that would increase customer retention and boost sales.

Case Study-A Popular Mediterranean Restaurant

Key Objectives

The key objective of launch a digital loyalty program was:

  • Motivate customers to make repeat purchases from the restaurant
  • Keep the Royal Istanbul brand front-of-mind for existing customers
  • Strengthen the emotional connection between the business and its customers
  • Reward loyalty in a way that is convenient for both the restaurant and the customer
  • Offer a seamless and cohesive loyalty program experience across all restaurant locations simultaneously


  • With the help of Prime Rewards, Royal Istanbul were able to:
  • Incentivise repeat purchases and upsize average transaction value
  • Strengthen the customer’s emotional connection to the Royal Istanbul brand
  • Quickly and easily on-board and reward loyalty program members
  • Allow customers to accrue points and redeem rewards across all restaurant locations
Hotel Reward System

Get started with a demo

Contact Us

USA Flag Logo

Seattle, USA

Kirkland — Corporate center
11335 NE 122nd St Suite 105,
Kirkland, WA 98034, United States

Qatar Flag Logo

Doha, Qatar

Level 22, Tornado Tower
West Bay, Doha

QR Scanner Logo

Download "Prime Rewards" app now

google play store
huawei app store
apple app store